The development potential of the swimming market has exploded, and the needs of swimming crowds have become more diversified

Release date:2021-10-22

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The Tokyo Olympics swimming competition ended. The Chinese swimming team won 3 golds, 2 silvers and 1 bronze in Tokyo. The number of gold medals surpassed the Rio Olympics and created the third best result in history. As a result of a historic breakthrough in the collective relay event, the number of gold medals for the Chinese team in this Olympics is also the highest in history.
As we all know, swimming, as the gold medal event of a comprehensive sports meeting, has always been a must for all teams. Chinese swimming has been climbing to the highest level in the world over the years, paying more attention to the integration with the world's advanced training concepts. Young athletes are sent abroad for intensive training after they have been selected. The overall strength of athletes trained in this way of bringing in and going out has been effectively improved.

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As one of the whole body sports, swimming is also well received by the masses, and it has also been included in the national strategy, and the sports industry will also usher in the peak period of development in the next few years.
Analysis of the main benefits
In 2019, the "Outline for Building a Powerful Sports Country" proposed that by 2035, the sports governance system and governance capabilities will be modernized, and the sports industry will become larger, more viable and better, and become a pillar industry of the national economy. "Accelerating the construction of a sports power" was written in the report of the 19th National Congress of the Communist Party of China, and national fitness has become a national strategy, and the sports industry will usher in a peak period of development in the next few years.
As an important sport, swimming is becoming more and more popular in our country. Swimming can not only escape the heat, but also enhance the body's muscle strength, muscle coordination and flexibility, and promote the development of good living habits. Therefore, it has gradually become the first choice for people to exercise in summer.
In addition, swimming, as a whole-body sport, can also exercise your upper body muscles such as shoulders, arms, chest and back. By activating the muscles of the whole body, the effect of shaping and losing weight is achieved. Studies have shown that swimming at a faster rate for half an hour can consume 280 kilocalories for men and 210 kilocalories for women. Swimming at a normal speed for half an hour can consume 230 kilocalories for men and 170 kilocalories for women.
Analysis of construction status
In recent years, China and various provinces and cities have continuously increased the construction of swimming pools, gymnasiums and other sports and leisure places. According to the data from the enterprise search, there are currently 28,000 swimming pool-related companies in China, and the number of registrations of related companies has gradually increased in the past ten years. In the past three years, the number of registrations has exceeded 5,000 each year.
From the geographical distribution point of view, Guangdong Province has 4846 natatorium-related companies, ranking first in the country, far higher than the second-ranked Hunan Province, which is 2,385, and Shandong Province has 2,142 natatorium-related companies, ranking third. name.

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demand analysis
01. Children's swimming needs
After China successfully hosted the Beijing Olympics in 2008, the number of people who love swimming across the country has grown rapidly, and the demand for swimming fitness has grown rapidly. In order to cultivate children's sports cells, many parents teach their children to learn swimming and other fitness exercises from an early age. In 2014, national fitness was promoted as a national strategy, and people's love for sports and fitness became greater and greater. Therefore, starting from the baby, the demand for children's swimming is also increasing.
02. Life-saving skills
Swimming is not only a sport, but also a way of life. It is a life-saving skill. Swimming is irreplaceable. It is said that in China, drowning is the second leading cause of student death, so learning to swim is also an essential survival skill.
03. Workplace crowd decompression exercise
In recent years, with the increasing pressure in the workplace and life, swimming has become the main exercise for people to decompress. In particular, women in the workplace have more orders for "swimming" products than other groups of people. In the hot weather, swimming has become a better way to reduce pressure at work.
(The article originated from the Internet, and the copyright belongs to the original author. If infringement, contact infringement and deletion)

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